Capstone Project: AI-Powered Digital Marketing Campaign Strategy

Last updated / Last modified: August 18, 2026

Duration: 3 WeeksProject OverviewIn this capstone project, learners will develop a comprehensive AI-powered digital marketing campaign for a real or fictional business. The project integrates artificial intelligence, digital marketing strategies, customer analytics, and data visualization to create a data-driven marketing plan that improves customer engagement and business performance.Throughout the project, learners will apply AI tools to generate marketing content, analyze customer behavior using data analytics, visualize marketing insights through interactive dashboards, and recommend optimization strategies based on campaign performance.Learning OutcomesBy completing this project, learners will be able to: Develop a complete digital marketing strategy supported by AI technologies.  Apply AI tools to create marketing content and optimize campaign performance.  Analyze customer data to identify audience segments and marketing opportunities.  Build visual dashboards to present campaign insights and key performance indicators (KPIs).  Make data-driven marketing recommendations based on analytical findings.  Present a professional marketing strategy supported by evidence and AI-generated insights. Project RequirementsLearners are required to submit a complete project containing the following components:Business Selection Select an existing company or create a fictional business.  Describe the business, products/services, target market, and marketing objectives. Digital Marketing Strategy Define campaign goals.  Identify the target audience.  Select appropriate digital marketing channels.  Develop customer personas. AI-Powered Marketing Content Use AI tools to create:  Social media posts  Marketing email  Advertisement copy  Blog article or landing page content  Explain how AI was used during content creation. Customer Analytics Analyze a provided or publicly available dataset.  Identify customer segments.  Measure campaign KPIs such as:  Click-Through Rate (CTR)  Conversion Rate  Customer Engagement  Customer Acquisition Cost (CAC)  Return on Investment (ROI) Data Visualization Create clear visualizations and dashboards presenting marketing insights.  Include charts illustrating customer behavior and campaign performance. AI-Based Marketing Optimization Recommend improvements based on analytical findings.  Explain how AI can improve personalization, targeting, automation, and decision-making. Final Presentation Prepare a professional presentation summarizing:  Marketing strategy  AI tools used  Data analysis  Visualizations  Key recommendations Deliverables Written Project Report (3,000–5,000 words)  Marketing Strategy Document  AI-generated marketing assets  Customer Analytics Report  Data Visualization Dashboard  Final Presentation (10–15 slides) Assessment CriteriaCriteria WeightMarketing Strategy | 20%AI Application | 20%Customer Analytics | 20%Data Visualization | 15%Marketing Optimization Recommendations | 15%Final Presentation & Professionalism | 10%Project Submission  Please submit your completed capstone project and all required deliverables to: gdp@taggdp.global

Offered by Talal Abu-Ghazaleh Global Digital Polytechnic (TAG.GDP). TAG.GDP is not related to GDP (Gross Domestic Product), the economic indicator.

Program: AI-Powered Digital Marketing Expert - Expert Level. Level: Expert. Delivery: 100% online.